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Perfect customer experiences made possible with Fin

22 reasons
to hire Fin

What can Fin do for me?

Fin is the highest performing
customer agent on the market

Fin has industry leading resolution rates, averaging 76% across 12,000+ customers, with many seeing over 85%.

Fin keeps getting better the more it is used. Currently at 2 million weekly resolutions and growing fast, the average resolution rate increases 1% every month.

10%20%30%40%50%60%70%80%MAY 2023NOV 2023MAY 2024NOV 2024MAY 2025NOV 2025MAY 2026

Fin is used by over 12,000 of the
world's most forward-looking brands

Our customers include Anthropic, Clay, Lightspeed,
Rocket Money, Gamma and many more.
Fin works for customers across many verticals including
Software and Technology, Retail and eCommerce, Gaming,
and in heavily regulated industries like Financial Services, and
large Enterprise businesses.
Our customers are very happy, Fin is the leader on G2, with a
90% satisfaction score, beating the nearest competitor by 8
percentage points.

ANTHROPIC logo
asana logo
clay logo
crypto.com logo
DOORDASH logo
glean logo
Kalshi logo
LaunchDarkly logo
Linear logo
MERCURY logo
miro logo
monday.com logo
Personio logo
RIOT GAMES logo
snowflake logo
toast logo
Vanta logo
WHOOP logo

Fin performs best because it runs
on our proprietary AI Models

Fin runs on Apex 1.0 and Apex Flash, models that are custom
trained on billions of customer experience interactions.
Apex and Apex Flash are the highest performing, fastest, and
cheapest models for customer experience.
Our models have sophisticated checks and balances to
ensure that Fin delivers accurate answers and acts as
you intended.

2.8% higher resolution rate

0%20%40%60%80%73.1%69.6%71.1%71.1%FIN APEX1.0SONNET4.6OPUS4.5GPT-5.4

0.6 seconds faster time to first token

0s2s4s6s3.7s4.6s5.4s4.3sFIN APEX1.0SONNET4.6OPUS4.5GPT-5.4

-65% reduction in hallucinations*

0%-20%-40%-60%-64.7%-2.9%-70.6%FIN APEX1.0OPUS4.5GPT-5.4

*Compared to Sonnet 4.6

Fin works across the entire customer journey

Fin is pioneering the Customer Agent, a single customer facing Agent that works across the customer journey, from day 1 to year 10.Fin can handle every role, from Service to Sales, using pre-trained skills and knowledge.Fin combines its training with customer history and context to do the right thing for the customer and business, every single time.

Fin for Customer Service
Fin for Customer Service
Fin for Customer Service

Fin gets better every week

We improve Fin at a rapid pace. In 2025, we shipped 226
product updates.
As of June 2026, we have already shipped 191 this year. We
are on track to 3x our productivity, thanks to our deep
investment in AI engineering.

Product updates highlight poster

Fin can resolve every customer issue, no matter how complex

Fin resolves incredibly complex queries for our thousands of customers, reading and writing to complicated 3rd party systems, and does so with ease.Fin updates accounts, processes payments and refunds, troubleshoots technical issues, and much more.

Fin integrates with your entire tech stack

Fin connects to all your systems, pulling in customer data, personalising responses, and taking actions via API, Data Connectors, or MCP.Extend Fin with custom actions, workflows, and integrations through a fully documented API platform.

Fin connects to any system

With Fin seamlessly pulling real-time order statuses and estimated delivery updates straight from Shopify, our customers get answers instantly without waiting for an agent.

Loren Kornegay, Senior CX Manager at Avocado
Loren KornegaySenior CX Manager at Avocado
Loren Kornegay, Senior CX Manager at Avocado

Fin works excellently on every customer channel

Fin meets customers where they are, by working natively across all channels, including Voice, Chat, email, Slack, social, and many more.Fin over Voice uses Apex Flash, a model designed for low latency interactions, delivering experiences that feel natural.

Fin works seamlessly with every helpdesk

Fin hands off to your human team effortlessly, maintaining full customer context no matter which helpdesk you use.It is easy to set up, because you don't need a big migration project to use Fin. Fin is natively integrated with Intercom, but also works excellently with Salesforce, Hubspot, Freshdesk, and many other helpdesks.Thanks to our investment in building an easy to use product, Fin can be live with any helpdesk in less than an hour.

Fin gives you full confidence because you're in control

Because every business is unique, Fin is built to put you in control.Fin is the only Agent you can fully manage yourself, configuring tone, behaviour, knowledge and more, all without needing any engineering resources.This empowers you to experiment and learn, quickly. Unlike competitors, you never need to contact us to make changes to any part of the system. Every aspect of configuring and customising Fin is designed to be easy to do by yourself.

Fin customization controls

Fin is built with trust, safety and reliability at the core

Trust and safety are at the center of what we do. Built by a team with decades of experience in the world's most secure technology companies, Fin is architected for continuous uptime, with redundancy across regions and backed by a 99.8% SLA.Fin has the reliability global enterprises depend on, and the certs you expect: SOC2 and ISO 27001, ISO 42001 and AIUC-1, ISO 27701 and HIPAA.Fin works with Okta, Azure AD, OneLogin for SSO; supports 2FA, SCIM, and IP restrictions, with data hosted in the US, EU, or Australia based on residency needs.

ISO 42001 certification
ISO 42001
SOC2 certification
SOC2
HIPAA certification
HIPAA
ISO 27701 certification
ISO 27701
AIUC-1 certification
AIUC-1

Fin learns from every interaction and continuously improves

Fin is built around a flywheel where every conversation makes Fin smarter. As Fin does work, it learns, and automatically turns insights into recommendations and improvements.As your business evolves, Fin evolves, in a cycle of continuous improvement and higher performance.

[ Personio ]

We didn't just want an AI answer engine. What stood out about Fin was its ability to show us where the problems are, recommend improvements, and continuously get better over time.

Alessandro Presa Perez, CX AI Operations Lead at Personio

We looked at a few different vendors, including in-house options. Some had flashy demos, but required engineers for every change. I needed control — and Fin gave me that.

Emily Shirley, Business Manager, Growth Product at WHOOP
Emily ShirleyBusiness Manager, Growth Product at WHOOP
Emily Shirley, Business Manager, Growth Product at WHOOP

Fin is trained to understand your business deeply

Fin is trained to understand your business goals, all your policies, rules, guidelines, and operating procedures. This understanding enables Fin to reason about problems, and resolve very complex, multi-step workflows via Procedures.Fin communicates like your best employee, because it understands your brand voice, brand messaging, communication style, and anything else you want to teach it.Fin speaks dozens of languages, and works 24 hours a day, every day.

Fin procedures training interface

Fin has a full testing suite to give you confidence before setting changes live

It is critical to understand how changes to Fin will work in production and at scale.So Fin has a full testing suite to run simulations, regression testing, and manual inspection. This gives you the confidence to set changes live, knowing they will improve the customer experience.

Fin has a full observability suite to understand and improve

Fin empowers you to measure and monitor everything happening within your customer experience and operations, and get alerted to the things you care about most.You get AI powered Insights and QA products, proactively showing you dominant and emergent trends and topics in your customer experience, as well as one-click recommendations to set live and immediately improve Fin's performance.

Fin gets better in production

Fin runs your customer operations for you

Fin Operator is an agent that runs your customer operations in a way that has never been possible before, orchestrating and automating the work behind the scenes.Operator spots problems, finds opportunities to improve, and acts on them, for example tuning Fin, keeping your knowledge current, and scaling automation as your business changes.

Fin comes with the Blueprint for AI transformation

We can teach you what to do because we have fully transformed our own customer experience, and partnered with thousands of our customers to do the same.We have encoded everything into a practical step-by-step guide called the Blueprint, and we run Blueprint Events to teach people in person.

Fin Blueprint for AI transformation

Fin delivers best-in-market results by partnering deeply with customers

Our deployment team works directly with customers to optimize for their bespoke requirements, ensuring they are getting the best results possible.We see our customers as partners in this journey, and co-develop Fin in direct collaboration with the most forward thinking of them, to ensure we're building the best product possible.

Alek Toumert, Director, Deployment Services
Alek ToumertDirector, Deployment Services
Diego Ballona, Senior Director, R&D Services
Diego BallonaSenior Director, R&D Services
Amanda Middleton, AI Deployment Consultant
Amanda MiddletonAI Deployment Consultant
Tiago Alves, AI Deployment Consultant
Tiago AlvesAI Deployment Consultant
Elena Ortiz, AI Deployment Consultant
Elena OrtizAI Deployment Consultant
Chris Murray, Principal Customer Experience Architect
Chris MurrayPrincipal Customer Experience Architect
Maxime Lanoy, Sr AI Deployment Architect
Maxime LanoySr AI Deployment Architect
Matt Pelyhes, AI Agent Engineer
Matt PelyhesAI Agent Engineer
Laura Owens, AI Agent Engineer
Laura OwensAI Agent Engineer
Kevin Lynch, Senior AI Agent Engineer
Kevin LynchSenior AI Agent Engineer
Mailson Corrêa, AI Engineering Manager
Mailson CorrêaAI Engineering Manager
Sam Murray, Staff AI Agent Engineer
Sam MurrayStaff AI Agent Engineer
Julia Godinho, AI Group Product Manager
Julia GodinhoAI Group Product Manager

Fin's groundbreaking AI research is public by default

We believe in sharing as much as we can, so others can learn.We publish cutting edge, industry-first AI Research papers, and heavily cited industry reports.

Fin for Sales

How We Built a World-Class Reranker
Read more

Fin for Ecommerce

Using LLMs as a Reranker for RAG
Read more

Fin for Customer Service

Finetuning Retrieval for Fin
Read more

Fin for Success

Building out Intercom's AI infra
Read more

Fin events deliver world class thought leadership and education

In the age of AI, we are all hungry to learn from each other. We organise many events, big and small, spending a lot of time in person with our customers so we can build the future together.We teach them what we know, we learn from what they are doing, and very importantly, we help them connect and learn from each other.

Fin invented and championed outcome based pricing

We believe that you should only pay for Fin when it delivers value.We were first to introduce outcome based pricing to the market, and championed it ever since.Control is built in with configurable alerts, limits, and real time reporting.As Fin does more work for you, your support costs go down, meaning you can reinvest in more strategic work to deliver superior customer experiences.

Intercom [launched Fin] with a disruptive outcome-based pricing model, which they launched in early 2023...a year ahead of most competitors.

Kyle Poyar, Editor at Growth Unhinged
Kyle PoyarEditor, Growth Unhinged

Fin has the most compelling vision and plan for the future

Three years ago, Fin was launched as the first Agent
for Customer Service, thereby creating the Service
Agent category.
We are now pioneering the next big leap, making perfect
customer experiences truly possible across the entire
customer journey.
This vision requires three things that only Fin can provide:1You need a single Customer Agent to deliver
seamless experiences
2You need full control of everything, so you can
experiment fast and learn
3You need full stack, vertical AI, trained specifically for
customer experience

Perfect customer experiences

made possible with Fin